The Effect of Marketing and the Emotional Processing of Food in Childhood Obesity

Student: Keon Ma

Type of project: Basic, Mind and Body

Grant Type: Undergraduate

Year of Award: 2016

Supervisor: Dr. MacMaster

Institutions Affiliated: University of Calgary

Description: Obesity is a large problem for society because of the adverse health outcomes associated with it. This project seeks to explore if abnormal reward processing to different types of food contributes towards obesity. In addition, this study will look to see if child-orientated marketing can have similar effects. This study could implicate a critical role of marketing to bias children towards certain food types, which could be used to promote healthy food choices. Additionally, it might offer a new approach in treating childhood obesity, as these children might be emotionally processing food like an addiction.