Student: Keon Ma
Type of project: Basic, Mind and Body
Grant Type: Undergraduate
Year of Award: 2016
Supervisor: Dr. MacMaster
Institutions Affiliated: University of Calgary
Description: Obesity is a large problem for society because of the adverse health outcomes associated with it. This project seeks to explore if abnormal reward processing to different types of food contributes towards obesity. In addition, this study will look to see if child-orientated marketing can have similar effects. This study could implicate a critical role of marketing to bias children towards certain food types, which could be used to promote healthy food choices. Additionally, it might offer a new approach in treating childhood obesity, as these children might be emotionally processing food like an addiction.